Sethi Couture

Pratima Sethi has always had a passion for diamonds and creativity.  She grew up surrounded by the jewelry industry.  Since the 1970s her family has run a diamond business that is renowned for their high quality and unusual diamonds and gemstones.  Her own line, Sethi Couture, features natural color diamonds and rose cut diamonds set in sophisticated designs.  She currently lives and works out of San Francisco, California.

Sethi’s jewelry has a vintage aesthetic that is eye catching in its beauty and elegance.  Her collection features natural color diamonds such as green and champagne and antique rose cuts set in 18k white, yellow and rose gold.  The white gold is often treated with black rhodium which creates a striking contrast against the sparkle of the diamonds.  Sethi’s designs are light and lacy, delicate and feminine.  There is depth in the collection, from simple diamond cluster necklaces to dramatic earrings to engagement rings.